Organic promotion is the new SEO. It is about promoting your brand online for wide exposure to the right audience that results in increased organic traffic to your website.
Whilst links are still important for a site’s authority, they are the result of organic promotion, not the goal. Therefore, organic promotion consists of different areas, including blogger outreach, content marketing, social media, and link generation.
Subject Experience Optimisation
The way we see SEO is in the light of ‘subject experience optimisation’. We want to send quality traffic to our clients’ websites, i.e. people who will find exactly what they are looking for on the website. If we make sure they have a great experience whilst on the website, they are more likely to return, refer, and share.
The Zeal Approach
Our approach to organic promotion is an all-encompassing creative strategy. We produce creative campaigns in conjunction with the client, ensuring we get the most out of any budget and target. These campaigns include competitions, reviews, guest blogging, events, or anything suitable for your brand. We have strong relationships with bloggers and influencers in a variety of niches who constitute an effective link to promoting your brand online.
On commencing work on an existing website, we always carry out an on-page SEO audit to make sure it is optimised for the user as well as keeping the search engines happy.