Alpine do not just sell trikes. They sell freedom, confidence and peace of mind.
With low market awareness and a brand too generic to reflect what made the product special, a complete rebrand was the only way forward. We ran a brand discovery session to uncover what made Alpine truly unique, then let those insights drive every decision. That meant a name change from Alpine Electric Bikes to Alpine Trikes, a purposeful logomark fitting for a brand made for the outdoors, easily identifiable product names, and a bold visual identity inspired by the trail.
Through paid media, we debuted this new messaging to Alpine’s key demographics. Using high-intent search and emotive paid social, we reached and nurtured a customer base that craves their return to freedom.
A Focus On Soft Conversions
We shifted priority to test-ride bookings in order to leverage Alpines key strength: their hands-on human service. We converted digital interest into physical confidence, turning “soft” leads into high value sales.
Consistent Revenue Improvements
From launch in June 2025, revenue has consistently outperformed historic results.
Growth Across The Board
Our 360-degree strategy has delivered measurable growth across all KPI’s. By synchronising the brand identity with a refined marketing approach, we achieved impactful growth across all key indicators.
RESULTS
+693%
Growth in test ride bookings
RESULTS
+70%
Direct website sales revenue
RESULTS
+21%
Average order value
RESULTS
+212%
Growth in website sessions
Since working with Zeal we have increased sales by roughly 50% in the first 12 months. It’s nice to work with a company who care about our products / sales as much as we do. Nice people to do business with.
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