On the 21st of April this year Google is rolling out the Mobile-Friendly algorithm – a new update bigger than the Penguin and Panda updates. It will have a ‘significant impact’ on search results.
Google announced back in February that they will start taking how mobile-friendly a site is into account as a ranking signal. Google has for a long time been aware of the growing importance of the mobile experience. You might have spotted a ‘Mobile-Friendly’ label in your mobile search results as a way for Google to direct people towards mobile friendly sites. The algorithm is a way of making sure that all sites in mobile search results are user friendly.
If your website is not built in a responsive or mobile friendly way, you risk losing some of your organic traffic. To find out if your website is mobile-friendly, test it in Google’s mobile-friendly tester. It will tell you if your site has issues such as:
- Text too small to read
- Mobile viewport not set
- Content wider than screen
- Links too close together
Mobile traffic has significantly increased during the last few years and it is here to stay. That’s exactly what Google is saying by implementing this algorithm. Google wants to show the most user friendly results on mobile devices as well as desktop, and if your site is not up to scratch, Google won’t show it in search results. Say if 50% of your traffic was from mobile devices but you don’t have a mobile-friendly site, come the end of April and you might experience a significant loss in traffic.
We have a devoted development team that build responsive (mobile-friendly) websites. Get in touch if you want some free advice on what would be the best course of action for your site.