Google Becomes Alphabet

August 11th, 2015 in SEO 1 minute read

Yesterday, on August 10th, Google announced that they had formed a new holding company Alphabet Inc. The Google co-founders Page and Brin are the CEO and President of the new company and appointed a new CEO of Google Indian born Sundar Pichai.

Alphabet Inc. will consist of these entities:

  1. Calico
  2. Fiber (high speed internet)
  3. Google
  4. Google Ventures (venture capital business)
  5. Google Capital
  6. Google X (auto-driving cars, Google Glass, etc)
  7. Life Sciences
  8. Nest (smoke alarms, home cameras, thermostats, etc)

Google will still retain control of search, ads, maps, apps, YouTube and Android. The Google stock will automatically convert into Alphabet stock.

Unfortunately the domain is already taken, so instead Alphabet’s website can be found at


Co-founder of Google Larry Page (now CEO of Alphabet), says that they are excited about ‘getting more ambitious things done’ and ‘taking the long-term view’, as well as ‘improving the transparency and oversight’ of what they’re doing. It will be interesting to see how things develop, at the moment the stock market is seeing a big upswing for the Google stocks.

In the meantime, people are having quite a good time on Twitter at Alphabet’s expense. One person who has felt the extent of it is Ohio based Chris Andrikanich who holds the Twitter handle @alphabet. He tweeted last night “Well, that was an interesting way to end a Monday…” which has had thousands of re-tweets and favourites already. Here are some of our favourite Tweets:

We will be waiting eagerly to see what Alphabet do next…

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