The SEO world is ever-changing, with major changes being rolled out by Google and Bing month-on-month. Each update affecting how SEO bods go about their magic.
Our monthly roundup is going to make your life a lot easier by summarising exactly what’s going down in SEO. So without further ado, let’s make a start…
Google Rolls Out New Mobile Search Redesign
Google has introduced a brand new feel to their mobile search design. The new look has brought branding to organic search results and has kickstarted preparations for mobile search results to see more content and actions added over time. Below you can see the new look being rolled out for Google PPC Ads and organic search.
What’s new for Google Ads?
The bold ad label (shown right in the above image), tested for months by Google, has finally been added as a permanent feature. This replaces the old green outlined label. The label also appears at the top of the ad outlined in black, alongside the display URL.
What’s new for organic search?
Organic search has been given a fresh new favicon upgrade with brand logos now featured alongside the display URL. Google has also removed the grey line underneath the organic titles and ad headlines to create a single unit feel.
How do you add a favicon to your organic search results?
If you’re needing a favicon that visually represents your brand you’ll need to add in a <link> tag to the header featuring a specific syntax. Google has produced this handy guide to help you get a favicon to show in search results.
Happy 10th birthday Bing!
On the 28th May, Google’s main rival, Bing, turned 10. Compared to Google, the evolution of Bing has been small, but that doesn’t mean search marketers should write Bing off.
Bing is ever-improving to compete with Google. Evidence of this came when they released their disavow tool several months before Google’s came to light. They also recently introduced new “Intelligent Search” and “News Spotlights” to enhance search results and provide more context.
A lesson for the future? In the coming years it may become a lot more relevant as Microsoft’s search engine continues to grow at a rapid rate. So the question is, what will the next 10 years bring for Bing?
Updated Google guidelines on using “How To” Structured Data
Google has provided fresh updates to its user guidelines on using “how to” structured data, showing users things they should avoid doing.
Lizzi Harvey (@LizziHarvey), Tech Writer at Google tweeted:
To summarise Lizzi’s tweet:
- The steps of marking up – When you’re marking up different steps in a how-to document, just include information relevant to that specific step in the mark-up.
- Produce unique images – You need to make sure when marking up images, that they are unique to that specific step (use a different image for each step).
- Make sure images are visible – Images used need to be visible in each step, and relevant to the content on that specific page.
- Maximum of one “How-to” markup on each page – It’s important that only one “how-to” markup is added to each page. So, for example, if you have a how-to guide, you may want to separate it over multiple pages.
Introducing the new Evergreen Googlebot
Google is forever changing and adapting to the present landscape, and the way they crawl websites is the latest feature they’ve put under the microscope.
“What on earth is Googlebot?!” We hear you say
Googlebot is a generic name given to the technology responsible for indexing the pages of your website. Googlebot crawls webpages, gathering data to supply Google’s organic search. It’s well worth keeping an eye on SEO updates (like these) so you’re always on top of best practice tips to keep Google happy.
So what’s changed?
Google has added to its Googlebot following questions presented to them by the community at events and on social media. The main major change is that it now runs the latest Chromium rendering engine. This now supports features such as:
- IntersectionObserving for lazy loading pages
- Web Component v1 APIs
And that’s about it for this month. Make sure you check back on the Zeal blog next month where we’ll bring you more news from the ever-changing world of SEO.