First things first. I’ll start this piece with a small caveat. Since joining Zeal just over 2 years ago, I don’t think any 2 weeks have been quite the same. I’ve had the opportunity to work on some amazing projects both online and offline, in an environment that is constantly evolving. I’ve learnt more than I ever thought possible, and for that I continue to be grateful.
Monday – The Day of the List
Thinking about it, this is me writing a list about writing lists! Emails are my usual first port of call. From here I can begin building a picture of what my week will look like, prioritising tasks and scribbling notes as I go.
After my brew and a cheeky browse of the morning news, my day begins… A good awareness of current affairs not only in industry but in the wider world, lays the groundwork for creating relevant and relatable content.
Keeping up to date editorial calendars means it’s dead easy to keep tabs on what is going on content wise for each client. This could include events, blog posts, newsletters, social media or any other creative campaign activity for that matter!
Today is also the day of the Zeal Buzz catch-up meeting. I don’t like using the word meeting though, it’s far too formal. It’s important for us to keep track of where we’re at with each campaign, and to form effective strategies for new and potential clients too.
Tuesday & Wednesday – Head Down
By now I’m cracking on with the copywriting. I think it’s easy to forget as consumers that the brands we love are also the brands we feel match our values and opinions, so it is important in my job to marry them up perfectly.
This could be anything from small website changes to a blog post, a strapline, a video script or a content audit. You name it!
I am a self-confessed perfectionist, which means the same sentence might be revised 48 times before I’m really happy with it. I suppose it’s both a blessing and a curse, as I don’t want anything going live unless I’m 100% satisfied.
Despite the slightly OCD approach to working, It’s just as important to allocate time to respond to feedback and make further changes wherever necessary.
Thursday – The World is Your Oyster!
Coming up with ideas and writing is something I love doing. I’m passionate about creating content with purpose. It’s not just about getting a name out there, but about coming up with something that truly engages the individual. Great content should offer a benefit that can be taken away, shared, enjoyed.
This might also include things like quizzes, competitions, guides, insight, advice, predictions. The list goes on. I like to stress that content can be almost anything you want it to be, and should never be limited to popular categories. Online or offline, ideas keeps the industry alive.
My rule of thumb. ‘If it sounds like marketing, nobody will spread it for you’. This could mean being accurate, funny, professional, controversial, or all four. One size never fits all.
Friday – Icing on the Cake
As well as the writing, I’m often involved in the branding work that we do here at Zeal. It all starts with a face to face conversation. Our brand workshops are a great way of digging down to the core of the client’s brand and start the ball rolling on a course of action.
If you can’t find me at my own desk, it might be because Pratheep the designer has collared me over to pick my brains about his latest video project, mock-up or idea.
Not much beats pooling together great ideas to create something that feels tangible, something with personality and substance.
Unfortunately I can’t live in the office 24/7, so as soon as any work is signed off, it needs to be scheduled before the weekend.
If everyone is happy, I’m happy. And it has nothing to do with the fact it’s Friday. I promise.