Blogging is a way to express yourself, get your view, experiences and thoughts out there and over time you gain followers who want to follow your story. Once you’ve gained trust and a certain number of followers, opportunities to monetize your blog do become apparent but there are other elements that factor into having a successful blog. SEO (definition below) can be hard to get your head around, especially if you’re completely new to the whole aspect of getting paid for blogging. So, we’ve put together an essential dictionary for you with SEO terms that you should start to learn about.
This stands for Search Engine Optimization. It means that through techniques, tactics and methodology (which we will discuss below), you can increase the amount of visitors to your website by getting your site in a higher position (or higher-ranking) on the search results page on a search engine – including Google, Bing, Yahoo and others.
This is huge as most people won’t be going through to page 10 on Google search, they will just look at the first few pages, and so improving your blog’s SEO can be a huge step forward for new bloggers and is definitely something you should pay attention to.
This stands for Domain Authority; your domain authority is a measurement created by a company called Moz and shows ‘good’ your blog is in terms of potential for ranking in Google search results. It’s a score between 1-100 and the higher your DA the better.
This is very important if you want to monetize your blog. Of course it depends on the company, some brands want influencers with a high social following whereas others prefer you have a high DA. There are many factors that have an impact on your DA score, such as links from other domains, number of total links, and correlation to social engagement etc. The best way to influence your DA is to improve your overall SEO, which you can do through the use of tools such as Yoast SEO (if you use WordPress), and also focus on your backlink profile by getting more links from other well-linked-to pages (you can use Moz to check this, see below for details).
Backlinks are links from one website to another. Whenever you write a post and link another blogger or website and vice versa, that’s a backlink. There are two types of links, follow links and no-follow links, follow links counts towards your domain authority whilst no-follow links doesn’t (although this is disputed by some SEO’s). Some search engines, including Google, will consider websites with more backlinks more relevant in search results pages, so a page with a lot of backlinks tend to rank higher on all major search engines.
One important factor that you will need to keep in mind though is that it’s not just the number of backlinks that matter, but the quality and relevance of the backlinks.
This is the clickable text in a hyperlink. If you want to use SEO to its full potential, it’s important that you use anchor text and that it is relevant to the page you’re linking to, rather than generic text. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page, so it’s a good idea to be careful with what you hyperlink.
Anchor text can provide both search engines and users relevant contextual information about the content of the link’s destination. It’s all about the quality of your links, so make sure you keep it relevant!
This is a word of phrase that can be inserted into HTML to tell users the contents and nature of the image. The alt text (stands for Alternative text) appears instead of the image if the image can’t be loaded and is useful for people who are visually impaired using a screen reader.
When choosing alt text, it’s important to tell viewers as much as possible about the image, in as few words as possible. The reason why this is good practise for improving SEO, is that using alt text is a great opportunity to place relevant keywords to improve the SEO of your site. It also gives your images a higher chance of showing up in Google image search which could be a valuable source of traffic to your blog.
Moz is a software that can be installed onto your web browser and measures a variety of inbound marketing analytics. You can use the free service or the paid subscription, the free one being all you usually need as a blogger to give you some useful insights such as the DA of your blog. Using the paid subscription, it’s a very powerful tool for SEO as you can track your backlinks, see what you’re ranking for in Google, and spot potential errors on your blog, etc. If you’re interested in the paid version you can always try the 30 day free trial!
Search Engine Traffic
Search engine traffic is the visitors who arrive at a website by clicking the search results leading to that particular site. The more traffic, the more successful your site is. You can track your traffic using a web analytics program (such as Google Analytics) and from there you can see where in the world people are visiting your site from, how many and what pages are the most popular. This is super useful for any bloggers as you can see what your readers like on your blog and what’s not doing too well. Traffic from search engines is also known as organic traffic.
There is much more to learn but you can really make a mark with the basics we have mentioned above and knowing these terms can stand you in good stead for when you’re ready to monetise your blog!
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