100+ important social media dates for 2023 and how to use them in your strategy

Are you wanting to get more from your social media this year? Whether your business is using social media for the first time or you’re looking for new content ideas, we think you’ll love our FREE Key Dates Calendar. This handy tool will help you identify relevant days for your businesses to get involved with, plan ahead so content happens seamlessly and you can even integrate the dates into your Google calendar so you never miss the opportunity to make great content.

Why are Key Dates important for social media? 

When posting on social media you want your content to be seasonally relevant and timely. Plus there are so many weird and wonderful days that might just be perfect for your business like Yorkshire Day (1st August) or World Mental Health Day (10th October). 

Each Key Date will have hashtags to use in your posts (such as #WorldOceansDay on June 8th) or they might be a great opportunity to show off your company’s culture such as Random Act Of Kindness Day (17th February).

Top Tips for choosing which days to utilise.

In order to help make your key date content more successful here are three top tips from our social media team.

1. Make sure you research the key dates, hashtags and angles. For example, International Women’s day usually use #IWD2023 and will have a specific focus each year. For 2023 this focus is #EmbraceEquity. 
2. Key dates shouldn’t always be used as an opportunity to sell! Even when the key date is directly related to your product or service, your sales push needs to be tasteful! 
3. Make sure you research and understand the key date before getting involved. This way you can get the most out of your campaign and avoid any negative pitfalls along the way.

Campaign Ideas using Key Dates!

PatchPlants – Diwali

Impact:

Views – 11.8k

Likes – 115

Being aware of religious holidays can help you be more inclusive of all cultures and you might even be able to find a relevant link between your product and the holiday such as Patch Plants and Diwali.

PetsAtHome – World Kindness Day

Impact:

Likes – 346

Comments – 6

Sometimes key dates are just a way to spread a little bit of happiness such as World Kindness Day. Pets At Home shared their campaign ‘Be kind to all kinds’ to celebrate the day. 

Innocent – Pancake Day

Impact:

Views – 22.9k

Likes – 2,791

Comments – 200

With so many unique and silly key dates every year there is always an opportunity to have a little fun and show off the playful side of your brand such as Innocent on Pancake Day. They created a spoof calendar and showed them undoing the first door 25 days before Pancake day to reveal a full pancake!

Ready to grow your brand and drive sales with social media? Speak to our team today and find out more about how you get the most out of your 2023