Finding the Right Social Media Agency in Leeds

Why Finding the Right Social Media Agency in Leeds Matters

Finding the right social media agency in Leeds is key for the overall
success of the partnership. If you’re a Leeds based company the best way
to grow your business is with an agency who understands not only the role
of social media in modern marketing, but also the geographical nuances
that define the local market.

Choosing an agency to run your organic and paid social activity has great
benefits for your business.

• You get a team of experts who are passionate about marketing and
  are eager to learn what works for you.
• You can reduce wasted resource (both time & financial). Running
  social yourself or relying on unqualified members of your existing
  team could be a poor use of resources. When you hire an agency
  you can get back to the aspects of business you enjoy whilst
  trusting your external team to manage your social presence.
• Evolve your business for growth and longevity. Growing a business
  that stands the test of time takes hard work, when you have an
  agency on your side you’ll have a team that can advise how best to
  promote your offering to the right people, on the right platforms
  with the right messaging.

Agency Capabilities: What Services Should You Expect?

Once you’ve short listed the agencies you’d like to work with you should
get familiar with the services you can expect. Most agencies will offer the
following; content creation, community management, platform
management, social ad buying, influencer marketing, analytics and
strategy development.

With the help of an agency you can also nail down your multi-channel
strategy with expertise across all platforms such as; Meta, LinkedIn,
TikTok, Snapchat, Pinterest, Reddit and more.

Your social media should be integrated with all your channels including
your website, print media and PPC. An agency is a great way to
synchronise your message and ensure all channels are cohesive. This
leads to more impactful content that engages your audience and converts
them when the time is right.

The Leeds Advantage

Having your agency near by is a great benefit to your business and your
team.

For your business a local agency is a great choice when choosing who is
best to manage your social media. Your agency partner will make sure you
don’t miss opportunities to get involved with geographical trends, events
and celebrations that could be a great benefit to your online presence.
Your agency team will also be able to respond to community messages or
comments with a local touch. Providing that extra support for users could
make all the difference when it comes to converting customers.

Your team and your agency partner will also be able to more easily visit
one another for meetings, catchups or idea generation. Having this face-
to-face contact can help everyone get involved and on the same page.
This is a great benefit for your strategy and the overall direction of your
business growth.

Finally, working with a Leeds Social Media agency means that you’ll be
able to make use of the agencies network which could include services
that are of great benefit to your business such as investors, business
advisors and more.

How to Measure an Agencies Track Record

Before you sign on the dotted line and agree to a contact with your new
agency make sure you’ve done your research and seen past work, reviews
or case studies that highlight the agencies credentials.

Most reputable agencies will be happy to share the details of their existing
clients so you can reach out to them and get a direct testimonial.
Alternatively, they may already share reviews and case studies on their
website.

After the agency has given you their proposal you can also review the
estimated performance they have given. Whilst these are not targets and
shouldn’t be taken as such, you can still check whether or not the
numbers seem realistic and whether the metrics are achievable from the
activity they’ve suggested. For example, if you are looking to grow your
brand using only organic social media, the metrics should be based
around account growth and engagement – not sales.

Finding the Right Balance between budget and quality

If you have decided to invest in marketing its important to make sure you
can measure the ROI. This might mean direct sales, or it might be in-direct
sales depending on the services you are using. If you are looking for sales
you should be prepared to invest in paid campaigns which can support
conversions, however, it is still relevant and important to invest in brand
awareness and consideration activity to ensure you are continuously
growing your customer pool.

An agency should provide transparent costs that include both their fees
and the budget you should expect to spend. Even if investing in organic
social media you should still expect some budget to be needed for
boosting. There is a misconception that social media is ‘free’, however,
the time needed is a cost and, if you want to grow on the platform,
boosting is essential.

How to Ensure a Productive Partnership

Getting the most out of your relationship with a marketing agency relies
on communication and accountability from both sides. After an agency
has assigned you an account manager make sure you have shared the
best ways for them to contact you. Whilst email is typically the preferred
method, WhatsApp can also be an efficient way to communicate whilst
you’re on the go.

You can expect regular updates from your account manager, any content
being shared will be sent to you in advance for sign-off (unless otherwise
agreed) and report meetings will be setup (usually fortnightly or monthly).
Make sure you respond promptly to avoid any delays on content or activity
going live, failing to keep in touch with your agency could result in poor
results or the strategy being lost.

Here are Zeal, we like to be considered as an extended part of your team
and want to be communicated with as such. This means we love to hear
anecdotal input from you in regard to how business is doing as well as be
given any updates/news in advance.

If you’re on the hunt for the right social media agency in Leeds we
encourage you to take a look at our case studies or get in touch to setup a
meeting!