Last year we made our biggest ever strategic change.
A repositioning project to help us help more of the clients we work best with.
This meant being honest about our values, our capabilties, and the organisations we get the best results for.
We might not be the right marketing agency for you.
There, we said it.
Last year we made our biggest ever strategic change.
A repositioning project to help us help more of the clients we work best with.
This meant being honest about our values, our capabilties, and the organisations we get the best results for.
Here are three things we learnt.
Truth & transparency are paramount
For us, it meant being crystal clear from the outset and telling potential clients;
We work best with B2C eCommerce startups. They move fast, focus on possibilities, and see their brand and website as an investment, not a cost.
It’s as much about being honest with ourselves as it is about avoiding compatibility problems down the line.
‘Capability fit’ is just as important as ‘culture fit’
Startups often need help in more areas than just marketing. So we’re not prepared to say we’re a one-stop shop.
If our in-house services can’t help you reach your goals, we’ll connect you with someone who can.
That’s why we launched Zeal Connect, a network of entrepreneurs, experts, and advisors from the startup sphere and beyond.
Zeal Connect helps our clients get practical advice on all kinds of common and not-so-common questions. From funding rounds and legal advice to wellbeing, finances and hiring.
Values matter
The relationships that click are those where personalities and values align.
One of our values is ‘challenge everything’. It’s a cornerstone for us because it allows us to push creative work further and get better results.
It costs nothing to have a discovery call with us, see if we’re the right fit, and take it from there.
Schedule a free call