Why Should You Work With A Website Design Company?

Why you should work with a Shopify agency?

Shopify is the world’s leading all-in-one eCommerce platform. Its simple interface makes it easy for businesses of all sizes to start, run, and grow their online and offline sales channels.

Its mass appeal is founded on 3 things: It’s scalable, easy to use, and incredibly powerful. With out-of-the-box functionality and a wide selection of free and premium pre-built themes, entrepreneurs can start selling quickly without compromising on quality or functionality.

But Shopify isn’t just made for founders and small businesses. Gymshark, Pepsi, Red Bull and Kylie Jenner have all launched eCommerce sites on Shopify. Making the most of its ability to handle high traffic, large-scale operations and global sales.

What sets big brands apart is that they don’t settle for the default. They customise, optimise, and create unique experiences that make them stand out and drive growth.

Why we love Shopify

At Zeal, we are big fans of Shopify. Its free and premium features allow anyone to quickly set up an online store. The platform’s out-of-the-box functionality offers flexibility and growth opportunities for businesses across all industries and sizes. But that’s just scratching the surface!

Here are some of our favourite features:

• Easy to use: Shopify’s interface makes it simple for anyone to set up and manage an online store. No coding required, just drag, drop, and go!
• It grows with your business: Shopify is built to scale. Whether you’re just starting out or running a larger operation supported by a ‘brick and mortar’ store, Shopify can grow with your business.
• Reems of themes: With a wide range of free and premium themes, Shopify lets you make your store your own. Need something more? There are thousands of apps and third-party options available.
• Sell everywhere: Shopify supports multi-channel selling, so you can reach your customers wherever they are—on social media, marketplaces, or even in physical retail stores using Shopify’s POS system.
• App-solutley massive ecosystem: Shopify’s app store is packed with tools to help enhance your store. From marketing automation to SEO apps, you’ll find everything you need to make your store a success.
• Reliable security and hosting: Shopify handles all the backend essentials like security, hosting, and updates, so you can focus on your business without worrying about site performance or data breaches.

So why bother working with a Shopify Agency?

At Zeal, we love Shopify because it’s a platform that offers incredible flexibility and scalability for businesses of all sizes. But while anyone can create an eCommerce site quickly, the real power of Shopify is unlocked when it’s customised to meet the unique needs of your brand.

As a Shopify-focused agency, we help our clients move beyond the basics and create bespoke solutions that elevate their stores and drive sustained growth. Here’s why working with a Shopify agency can truly set your business apart.

Generic Design and User Experience

Shopify’s numerous free and premium themes include out-of-the-box functionality and ‘cool’ interactions. However, scrolling through page after page of pre-designed themes can be overwhelming. To borrow an eCommerce phrase, we call this choice paralysis. It forces you to choose a theme based on appearance and general functionality without considering your brand and customer’s expectations.

Legendary designer Paul Rand famously stated that ‘Design is the silent ambassador of your brand’. His design ethos was rooted in the belief that design should be functional and beautiful. One of his most recognisable projects was designing the identity for IBM in 1972. A logo which is still in use today.

“Design is the silent ambassador of your brand.” – Paul Rand

His approach is still relevant today. Choosing a theme based on a list of ‘fancy features’ and ‘trendy’ transitions can actually damage your brand. A one-size-fits-all theme won’t deliver a distinct, custom experience that sets your brand apart.

We have a saying in the creative team when we work on a Shopify site; ‘design a site, not decide’. To truly stand out, your design choices need to reflect your brand’s personality and cater specifically to your customers’ expectations. Not what you think looks good when you preview it.

Simply complicated

Great websites don’t just look great; they also function seamlessly. At Zeal, we understand that balancing design with functionality is key to creating a successful online store. It’s easy to overwhelm a site with too many features, which can slow things down and confuse users. On the flip side, underusing Shopify’s capabilities can result in a store that doesn’t fully support your goals or your customers’ needs. We help you find that perfect balance, ensuring that every feature has a purpose and enhances the user experience.

Any project we work on starts with defining a clear customer journey. It’s not just about looking good; it’s about making sure everything from product discovery to checkout feels natural to your customer. As your business grows, the site needs to handle increased demand seamlessly, which is why scalability is at the core of what we do. We build with the future in mind, ensuring your store can adapt and grow as you do.

Working with a Shopify agency like Zeal means you’ll receive a tailored solution designed and built to meet your store’s unique needs. No matter how complex your design or business requirements are your store will operate smoothly and efficiently.

Can’t someone else do it?

Creating a successful Shopify store requires more than just selecting a pre-built theme. Generic designs can hold your brand back, preventing you from delivering a unique experience that connects with your audience. Tailoring your store’s functionality is essential for providing a smooth, customised user journey that boosts conversions and helps your business scale. A bespoke build ensures your site is ready for future growth and avoids issues like feature overload or poor optimisation.

“Can’t someone else do it?” – Homer Simpson

However, not everyone has the time, skills, or desire to tackle the complexities of creating a Shopify site (let alone building a bespoke version). As Homer Simpson famously said, “Can’t someone else do it?”

Yes, they can. That’s where Zeal steps in.

We are eCommerce experts. Not only can we create you a bespoke Shopify website that looks ‘cool’ and operates efficiently. But we can develop marketing strategies to drive traffic and grow your business.
Get in touch to find out how we can scale your eCommerce ambitions.