We spark ideas and create content to gain online converge, placements, and social media mentions – all to promote your business online.
Digital PR Strategy
It all starts with an idea. An idea that will put your brand in front of your target audience with a message that will resonate and generate a stronger market share. Be it a video, a press release, an event, or a social media take-over – the aim of the game is to influence the audience into customers.
Our network of bloggers, influencers, and publishers in the UK and beyond is an invaluable network to be able to undertake specialist outreach. We have very strong relationships with our influencers which means we can get the most out of all collaborations and seed out content to a wide audience.
The Benefits of Digital PR
- Improve SEO and rankings — Getting links on high authority websites/blogs will improve the rankings for your target keywords. The higher up you place on Google, the more traffic you’ll get.
- Boost website traffic — More people reading about your business and sharing your content on social media, means more people visiting your website.
- Build brand trust — Engaging content and positive, impartial reviews will nurture your brands image over time. Useful, high quality articles that are SEO-friendly will signal to search engines that you’re a credible source of information. Having your products or services reviewed by bloggers will increase trust in your brand.
- Generate leads and sales — We put your products in front of a relevant and interested audience. The more people reading about your products and clicking through to your website, the more leads/sales you’ll generate.
Discover how Zeal worked with Benefit Cosmetics to help run events to coicide with their new eyebrow product range and to raise awareness for their Northern brow bars.