What Is Social Media Advertising?
Our favourite social platforms are all funded (at least in part) by advertising revenue.
People engaging with social ads are higher up the funnel, which means less competition and a lower Cost Per Click than PPC. This lets brands grab user’s attention on Facebook, Instagram, LinkedIn, Snapchat, Pinterest, and Twitter, with content and messages tailored to the people most likely to act.
Not always sales-driven, success might be brand awareness in the form of video views, email signups, or website traffic. And is usually one part of your broader integrated marketing strategy.
Measurables That Make Sense
One of the most common social media challenges is deciding what success looks like. As a full-service agency, we look at the bigger picture to understand how social media can add value to your brand.
We use real data to form actionable insights into your brand, audience, and competitors. This allows us to create a bespoke strategy with clear, measurable objectives.
Likes, shares, and link clicks mean little for social ads and are the key difference from sponsored content. Social ads encourage audiences to take action. Whether that’s visit the website or make a sale, the value of social advertising can be exponential.
We use granular targeting to fine tune the best audience for your objectives.
A/B testing your messaging, creative, and targeting helps us understand what is working to improve the effectiveness of your ads.
We can also take care of research, writing, imagery, video, management, testing, and reporting in-house. So everything just works.
Whether you manage your social media advertising in-house or use an agency, if you’re not getting results (or it’s time to scale things up), it’s useful to have a fresh pair of eyes on your account.
Our free, no obligation social ads audit helps you understand what’s working and what’s not. With opportunities and optimisations to help you get the best results. Social media moves fast. We’ll make sure you don’t get left behind.
Got a project for us?
Send us a few details & we’ll be in touch…