What Is Social Media Advertising?
Our favourite social platforms are all funded (at least in part) by advertising revenue.
This lets brands grab users attention on Facebook, Instagram, LinkedIn, Snapchat, Pinterest, and Twitter, with engaging content and messages tailored to the people most likely to act.
Not always sales driven, success might be brand awareness in the form of video views, email signups, or website traffic. And is usually one part of your broader integrated marketing strategy.
Measurables That Make Sense
One of the most common social media challenges is deciding what success looks like. As a full-service agency, we look at the bigger picture to understand how social media can add value to your brand.
We use real data to form actionable insights into your brand, audience, and competitors. This allows us to create a bespoke strategy with clear, measurable objectives.
Likes, shares, and link clicks mean little in isolation. But as part of a comprehensive brand awareness strategy the value of social media advertising can be exponential.
We use granular targeting to fine tune the best audience for your objectives.
A/B testing your messaging helps us understand what is working in real-time to improve the effectiveness of your ads.
We take care of everything from research to writing, imagery, video, management, testing, and reporting in-house. So everything just works.