I studied teaching at Leeds University and by chance got into digital marketing in early 2012. I started working for Zeal in April 2013 to grow the SEO offering within the agency and have since then started a blogger outreach network called Zeal Buzz and expanded Zeal’s on-page and off-page SEO approach into a much wider offering including outreach, influencer marketing, online PR, and events.
SEO is so much more than it used to be. It’s an essential part of the full marketing picture and ties into many other practices. This is why I love my job, I get to be involved in so many different projects and work with clients in so many different industries! My main focus now is to see Zeal grow in London and I’m excited to see what the next few years will bring.
On a personal note, I started a blog a few years ago to help me understand what it was like being on the receiving end of marketing campaigns. It’s taught me a lot and as I’m originally from Sweden it provided a great contact network personally but also professionally.