Lora Thornton

Content Marketing

Lora Thornton

I have a love for all things written and creative which led me to a degree in English Literature. After finishing my degree at Lancaster University I wanted to carry on writing so began copywriting on a freelance basis.

I continued copywriting for a range of clients whilst travelling around South East Asia, Taiwan and Australia. I learnt a lot freelancing but I missed interacting with clients directly. Working agency side gives me the chance to manage and communicate directly with clients and really get a feel for their business and brand.

I started at Zeal in February 2013 and now head up the content team, we have expanded out into offering a wide variety of content including video. Content Marketing is an area that is constantly evolving and something that affects all areas of marketing and communication.

I love getting the chance to work with people who are as passionate about content and storytelling as I am.

The culture of Zeal fitted me perfectly and I knew I was going to enjoy working here. I love the atmosphere and working environment here at Zeal and am very lucky to be able to work with such creative and knowledgeable people on a daily basis.

A Week in My Job

A series of articles detailing a week in the life of each member of the Zeal team. In this edition, Lora talks about everything involved in a typical working week.

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