Bed Guru

What we did for Bed Guru

Bed Guru asked us for help migrating their business online to reach a wider audience. After launching a new website in 2015 and driving sales through paid and organic channels, the business has flourished, experiencing year-on-year growth.

Web Design & Web Development

A beautifully functional website

We created a fully bespoke and responsive website to allow users to browse easily whether on desktop, mobile, or tablet. Bringing the ‘guru’ element of the brand to life and streamlining the checkout process.


organic website traffic year-on-year


Revenue from Facebook Ad sales


Website traffic from social media

SEO & Digital PR

Increasing organic website traffic

Combining on-page SEO optimisations and Digital PR, we sent 170,000 visitors in the first year, increasing by 45% year-on-year. Supported by a blogger outreach strategy to raise brand awareness and build trust with their audience.

Social Media Strategy & Management

Building a community of sleep enthusiasts

With a strategy to establish Bed Guru as an authority on sleep, we’ve increased visits to social media channels by 252%. Quadrupling organic followers on Facebook and increasing engagement by 21% through community management.

Affiliate Marketing & Social Media Advertising

Driving sales with paid advertising

Leveraging established websites and publishers we’ve increased affiliate revenue by 207%. Without traditional discount code incentives. Supporting Facebook ads have seen year-on-year results with sales increasing 80% and revenue by 114%.

When Bed Guru was introduced to Zeal we were struggling to find our way as an online retailer. Working with the team at Zeal gave us focus, strategy and most importantly profitability. They are a great team to work with and are as passionate about their services as I am about sleep.

– Carl Walsh, Bed Guru

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