Bed Guru

Bed Guru

Our Work

Bed Guru are an online bed and mattress retailer. We first designed and built a completely new responsive website for them. We also helped them undertake a complete rebrand and repositioning of the Bed Guru brand.

We worked with them to design the new branding and assets to position them as an innovative and authoritative ‘Guru’ in the industry.

As part of the new branding work we ran a Brand Discovery day with them to determine the right tone of voice and language to use before creating new copy for the website.

The new website launched in July 2015 and has since seen revenue increase over 94% and traffic to the site increase over 180% compared to the old website.

The Bed Guru
The Bed Guru

What We Provide

Branding

Branding

Design & Development

Design
& Development

Video Production

Video
Production

Community Management

Community
Management

Content Marketing

Content
Marketing

SEO & Outreach

SEO
& Outreach

Social Media

Social
Media

Affiliate Marketing

Affiliate
Marketing

Paid Search

Paid
Search

Social Advertising

Social
Advertising

What We Do

We are responsible for all of Bed Guru’s online marketing. We provide them with Content Marketing, Social Media, Video Production, Blogger Outreach, SEO, Email Marketing, Affiliate Marketing, Branding and Design work and ongoing Web Development.

We produce weekly blog content, daily social media content, monthly outreach and email campaigns alongside on-going affiliate marketing and web development work.

We have helped Bed Guru launch a number of new products since the new website launched including the ‘Couples Mattress’ range which involved creating a launch campaign to run across the website with new landing page and interactive quiz to build a mattress, blog and social media and a specific campaign with the affiliate program.

As part of the Couples Mattress launch we ran a successful blogger outreach campaign with a number of influential lifestyle bloggers. The blogger campaign enabled us to promote the Bed Guru brand and new products to the bloggers wider audience.

Bed Guru

Results

94.58%

Revenue increase
in the first year

41.27%

Increase in transactions
in the first year

252.31%

Increase in people visiting the social media channels