Bed Guru are an online bed and mattress retailer. We first designed and built a completely new responsive website for them. We also helped them undertake a complete rebrand and repositioning of the Bed Guru brand.
We worked with them to design the new branding and assets to position them as an innovative and authoritative ‘Guru’ in the industry.
As part of the new branding work we ran a Brand Discovery day with them to determine the right tone of voice and language to use before creating new copy for the website.
The new website launched in July 2015 and has since seen revenue increase over 94% and traffic to the site increase over 180% compared to the old website.
What We Provide
What We Do
We are responsible for all of Bed Guru’s online marketing. We provide them with Content Marketing, Social Media, Video Production, Blogger Outreach, SEO, Email Marketing, Affiliate Marketing, Branding and Design work and ongoing Web Development.
We produce weekly blog content, daily social media content, monthly outreach and email campaigns alongside on-going affiliate marketing and web development work.
We have helped Bed Guru launch a number of new products since the new website launched including the ‘Couples Mattress’ range which involved creating a launch campaign to run across the website with new landing page and interactive quiz to build a mattress, blog and social media and a specific campaign with the affiliate program.
As part of the Couples Mattress launch we ran a successful blogger outreach campaign with a number of influential lifestyle bloggers. The blogger campaign enabled us to promote the Bed Guru brand and new products to the bloggers wider audience.