Bed Guru has been in the business of selling sleep for decades. Today, their beds and mattresses can be found in homes and hotels around the world.
challenge
Bed Guru knew they had to move with the times, so approached us with the task of migrating their business online to kickstart a new chapter.
Solution
We refreshed their brand with a logo and colour palette that would work online and launched with a flexible new website and long-term digital strategy.
SERVICES
- Brand strategy & design
- Website design & development
- SEO
- Digital PR
- Organic & paid social
- Illustration & animation
- Copywriting
- Conversion rate optimisation
- Analytics & tracking
Marketing
Combining on-page SEO optimisations and Digital PR, we sent 170,000 visitors in the first year, increasing by 45% year-on-year.
Brand
We positioned Bed Guru as the ‘custom sizes specialists’. Their brand idea ‘You dream it, we make it’ highlights their unique ability to produce quality beds and mattresses for spaces of all shapes and sizes.
Tech
We created their website to allow users to browse easily on every device, supported by flexible ways to pay, and a refreshingly usable CMS.
Beds for boats and box rooms
From castle turrets to boats and barges, Bed Guru delivers anywhere. By creating helpful content around their more unusual requests, we were able to sweep up in search, outperforming some of the industry’s biggest players for custom sizes. Dreamy.
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