Founded in San Francisco in the 1970s, Benefit has made a name for itself by creating world-class, reputable products and services that offer simple yet effective answers to everyday beauty dilemmas.
With cult, award-winning products — such as Benetint, Brow Zings, and Hoola — to global best sellers such as They’re Real & POREfessional the kitsch packaging and cheeky, feel good product names put the fun back into make-up… from brows to body, Benefit Cosmetics have got the look covered!
What We Provide
Benefit were early adopters of outreach activity and have seen the many benefits of working alongside bloggers and brand representatives. Our brief was to create an event to promote their new brow products to the Northern market with the help of bloggers and online influencers based in the north of England – perfect for our blogger outreach network, Zeal Buzz.
What We Did
To coincide with the launch of Benefit Cosmetic’s new eyebrow product range and to raise awareness of their Northern brow bars, we organised a blogger event for 30 influential beauty bloggers. Feedback from the bloggers quoted them as saying it was “the best blogger event” they have ever been to.
For the event we designed a variety of interactive brow games, the games were themed around Benefit’s four stages of creating the perfect brow. We designed and printed the three brow salon stations for Benefit staff to carry out demonstrations of the new products and banner stands for each brow game.
We organised entertainment for the event including a magician to fit the ‘magic’ theme of the product launch and a magic selfie mirror which printed out branded photo-booth style photos. The event we created was fun filled, but also educational for maximum coverage and social interaction/reach from the bloggers.