Fenetic Wellbeing is a personal mobility retailer based in Yorkshire. Founded in 2009, the company has helped over 500,000 people live independently and love later life.
challenge
After success on eBay and Amazon, founders Tom and Graeme felt that their website was lagging – so Zeal came on board to help.
Solution
We worked with Fenetic to develop their brand and scale their website. Together we built a roadmap to becoming a household name.
SERVICES
- Brand strategy
- Website design & development
- SEO
- Digital PR
- PPC
- Organic & paid social
- Illustration & animation
- Copywriting
- Conversion rate optimisation
- Analytics & tracking
Marketing
We created an extensive PPC, digital PR, and link-building strategy, with the goal of making Fenetic the most recognisable name in personal mobility.
Brand
The mobility industry had a reputation for cowboy traders and forceful sales tactics. So, we built their brand strategy around the three core traits – personal, honest, and fair.
Tech
We built a scalable website and simplified the UI to make it more accessible to people with disabilities and easier for Fenetic’s team to update.
Recognised by Which?
Our efforts to make Fenetic a mainstay on Google’s first page led to the brand becoming a Which? Trusted Trader with no less than three Best Buy Awards.
RESULTS
35%
Year on year increase in annual revenue for the last three years
RESULTS
24%
Year on year increase in return on ad spend for the last 3 years
RESULTS
15%
Increase in monthly traffic over the last three years
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