What we did for Grubby

Grubby is on a mission to make plant-based dinners easy. The recipe subscription box needed a bespoke platform and site redevelopment that’s as quick and easy to use as their recipes.


Delivering feel-good food

As Grubby grew so did their need for a subscription platform. We created a custom solution to streamline the subscription process and help customers build their boxes seamlessly.

Easy to cook

Easier to use

The fuss-free design highlights the freshness and colour of the ingredients, and tells the brand story using bold typography. Behind the scenes, the platform allows Grubby to easily manage accounts, update recipes, and edit content without the need for a specialist.

  • Bespoke subscription functionality​
  • Sophisticated recipe selection interface​
  • Headless CMS for seamless and flexible content management

Creating a satisfying user experience

Fluid and intuitive at every turn

An ongoing roadmap of work has seen performance improvements to the sign-up process, customer account areas, discounting and cancellation flows – all based on how users interact with the site.

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