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Grubby. Digging into plant-based recipes with Grubby

Grubby is the UK’s first 100% plant-based recipe kit. Their goal is to make vegan cooking more convenient and accessible without costing the earth.

A clean plate

Grubby approached us to build an all-new website and app to bring their plant-based plans to life. We worked closely to build a user journey as natural as their recipes, connected by a powerful design system to give customers the seamless subscription they were hungry for.

The main ingredient

As well as fuss-free recipe cards, we built the Grubby app to help customers to manage their subscriptions on the go – choose recipes, set delivery days, skip boxes, and refer a friend – even offline, with all the convenience of mobile.

Tried and tasted

True to Grubby recipes, the design philosophy is clean, easy to follow, and draws all attention to their mouthwatering meals. Behind the scenes, the CMS allows Grubby to easily manage subscribers, update recipes, and publish content to both the app and website simultaneously.

With thanks

Martin, Paul, and the entire Grubby crew.