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Grubby. Digging into plant-based recipes with Grubby

Grubby is the UK’s first 100% plant-based recipe kit. Their goal is to make vegan cooking more convenient and accessible without costing the earth.


Their plant-based plans were being held back by a rigid Shopify site – so asked us to build a new platform from the ground up.


A bespoke website and app, brought together by a powerful design system to give hungry workers the seamless subscription they’re looking for.


  • UI/UX design
  • Design system
  • Front and back-end development​
  • Native app development
  • Conversion rate optimisation

The main ingredient

We built the Grubby app to offer step-by-step recipe instructions and allow customers to manage their subscription on the go – even offline, with all the benefits of a slick mobile experience.

  • Refer a friend functionality
  • Choose recipes, skip weeks and manage delivery days
  • Distraction-free recipe cards
  • Account customisation

Tried and tasted design

True to Grubby recipes, the design is fuss-free, easy to follow, and draws all attention to their mouthwatering meals.

Easy as pie

Behind the scenes, the platform allows Grubby to easily manage subscribers, update recipes, and publish content to both app and website simultaneously.