The Try-Cycle Experience

For people living with limited mobility, cycling is often out of the question. But the feeling of freedom doesn’t have to be. For Jorvik, one challenge with selling online is communicating just how transformative three wheels can be – so we hit the road to bring the experience to their customers.

Pushing the brand further, a new pattern, inspired by contour lines on a map reinforces their go-anywhere capability.

Freedom awaits

Surveys after the event allowed us to capture useful data on attendees’ motivations for buying a tricycle, and whether they’d like to see the event repeated – spoiler; they did. After an overwhelmingly positive response, we’re taking the roadshow nationwide.