Work /

Lammy & Friends. A website for parents to flock to

Lammy is a gateway to a world of learning for curious minds aged 1 to 3, where every episode is a chance to grow.

Meet Lammy

It’s not every day you are approached by a startup whose competitors include Peppa Pig, Baby Shark, and Cocomelon. So when Lammy asked us to design and build a website ahead of their big YouTube launch, we jumped at the opportunity.

The challenge

Build a website that would be a hub for parents and introduce them to the Lammy ewe-niverse (sorry). It had to be fun, with bright colours and subtle yet engaging animations that gave life to the characters. But there was more to it.

Finding the

baa-lance

Play is more than a pastime. Lammy embraces the formative years of childhood by weaving essential life lessons into every three-minute escapade. This meant staying true to the brand’s playful side, while communicating to parents that Lammy is all about learning together.