London’s Air Ambulance
What we did for London’s Air Ambulance
London’s Air Ambulance tasked us with creating an impactful social media campaign to raise awareness and increase followers on Facebook and LinkedIn. We used our social media listening software to measure conversation around the charity to establish what content their target audience were sharing and engaging with online.
You Stop, We Stop
A Behaviour Change Campaign
When donations stop, London’s Air Ambulance stops. This simple truth gave us the creative freedom to make a series of powerful social videos and graphics. Perfectly suited for Facebook and LinkedIn audiences.
Social Media Advertising Strategy
Geographically Tailored Content
Using a mixture of organic and paid Social Media Advertising we amplified the campaign content across Facebook and LinkedIn. We split ads geographically to target commuters at key times during their day. Ensuring we reached our target audience at the right time on the right channel.
People saw the campaign