London’s Air Ambulance

What we did for London’s Air Ambulance

London’s Air Ambulance tasked us with creating an impactful social media campaign to raise awareness and increase followers on Facebook and LinkedIn. We used our social media listening software to measure conversation around the charity to establish what content their target audience were sharing and engaging with online.

You Stop, We Stop

A Behaviour Change Campaign

When donations stop, London’s Air Ambulance stops. This simple truth gave us the creative freedom to make a series of powerful social videos and graphics. Perfectly suited for Facebook and LinkedIn audiences.

Social Media Advertising Strategy

Geographically Tailored Content

Using a mixture of organic and paid Social Media Advertising we amplified the campaign content across Facebook and LinkedIn. We split ads geographically to target commuters at key times during their day. Ensuring we reached our target audience at the right time on the right channel.

+1,605

Social Followers

2,946

Campaign Engagements

360,640

People saw the campaign

It was a pleasure working with Zeal on the You Stop, We Stop campaign. The people of London really connected with the campaign content and we achieved some great results including a noticeable spike in positivity around the brand during the campaign. We wouldn’t hesitate to work with them again on future campaigns. 
– Jim Montgomery, Creative Strategist - London's Air Ambulance

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