Newcastle Gateshead
What we did for Newcastle Gateshead
We set out to raise awareness and interest in Newcastle Gateshead as a weekend break destination. Sending five influential food and travel bloggers to engage with the brand on a food-filled weekend away.
Tasty influencer marketing
Blogger amplification in the tourism industry
We sourced influential bloggers from our network to generate attractive content and promote the very best of Newcastle’s food and drink scene. Tied together with a campaign hashtag, we reached over 2 million people and earned a feature in the Metro.
2,260,645
hashtag impressions
59
social media posts
2,400
social media shares
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