What we did for Saga
Saga understood the value of pay per click advertising and knew they could do better. We helped them improve the quality of conversions and split genuine enquiries from recruitment calls.
Back to the Drawing Board
Analyse, refactor, analyse again
We compared PPC performance with offline results to find out which keywords drive quality conversions. Using this research we restructured the account to reflect current search trends. Spending budget on the right people at the right time.
enquiry form submissions
cost per enquiry
cost per click