What We DId for TG Ski
TG Ski is a luxury ski chalet company in Morzine and Meribel. They approached us for a video to show exactly what makes their service special. From catered chalets and concierge service to locally sourced wines and fine-dining for the ultimate ski experience.
5 Days in the Mountains
To truly understand the experience of a ski holiday with TG Ski, we had to try it first hand.
Over 5 days we immersed ourselves in and around Morzine living the life of a TG Ski customer. Capturing the small but significant details that set TG Ski apart from their competition.
An Efficient Approach to Video
Working with just a 3 person crew allowed us to keep production costs low. Streamlining the whole process so we could adapt quickly to varying weather conditions, shooting locations, and time pressures.
But keeping a small crew was not just a logistical decision. It helped keep undue pressure off the TG Ski staff, leaving them to treat us as they would treat every guest, and create the most intimate and authentic experience possible.
Creating Video for Different Purposes
By planning in some ‘wiggle room’ we captured everything we needed for multiple edits.
The first being a longer-form brand video with a voice over explaining what makes the TG Ski experience special.
The second being a shorter cut suitable for social media and paid advertising.
Adapting content for online attention spans and evolving market practices helps us to create more effective campaigns. And is where video can add the most value for brands.