Work /

The Japanese Shop. A new dawn for The Japanese Shop

With thoughtfully curated collections of art, crafts, and gift ideas, The Japanese Shop offers a uniquely authentic slice of Japan that brings people and cultures closer.

Sparking moments of Joy

The Japanese Shop’s collections include everything from tableware and artwork to incense, kimono, and stationery. The new identity acknowledges the brand’s Japanese roots and quintessential commitment to service.

Land of the rising sun

With products sourced by hand and marked by flawless craftsmanship, the new brand embraces a premium feel, positioning The Japanese Shop as more than souvenirs and stocking fillers.

A rising sun logo accented in red, coupled with a diverse set of patterns brings variation to each application while retaining a sense of refinement.

The Japanese Shop-ify

A Shopify theme designed with custom components gives The Japanese Shop a bespoke look and feel with a tried and tested checkout journey.

With the platform’s easy-to-use backend, updating content and managing a growing product catalogue is simple.

From seed to blossom

To support the launch and start driving relevant traffic, we ran a PPC to coincide with the peak season months of October to December. Our data-backed decision paid off, resulting in significant exposure when it mattered.



Month-on-month increase in revenue



Year-on-year increase in conversions



Year-on-year increase in revenue

Kurete arigatou

Jeremy, Hiromi and the team.