To help Jorvik connect with their community away from the screen, we brought the freedom of three wheels closer to home.
The Try-Cycle Experience
For people living with limited mobility, cycling is often out of the question. But the feeling of freedom doesn’t have to be. For Jorvik, one challenge with selling online is communicating just how transformative three wheels can be – so we hit the road to bring the experience to their customers.
Pushing the brand further, a new pattern, inspired by contour lines on a map reinforces their go-anywhere capability.
Overall revenue generated
Of guests purchased in February
Overall rating from post-event survey
Tri before you buy
To drum up interest we took to social and invited people to get hands-on with the tricycle range, under the careful supervision of Jorvik’s expert team.
Freebies, goodie bags, exclusive discounts, and a tricycle giveaway helped to make their first rides even more memorable.
Surveys after the event allowed us to capture useful data on attendees’ motivations for buying a tricycle, and whether they’d like to see the event repeated – spoiler; they did. After an overwhelmingly positive response, we’re taking the roadshow nationwide.
James and his team for making this day possible.