Jorvik Tricycles are on a mission to bring the joy and freedom of cycling to everyone. Their adult tricycles make it possible for people of all abilities to explore the outdoors.
challenge
They came to us with a brilliant product and global ambitions, but needed a better understanding of their customers and a plan to reach them.
Solution
We equipped Jorvik for overseas expansion with a bold new brand, website, and digital-first direction to cement their market-leading position.
SERVICES
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Brand strategy & design
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Websites & progressive web apps
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SEO
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Digital PR
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PPC
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Organic & paid social
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Copywriting
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Conversion rate optimisation
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Analytics & tracking
Marketing
We pushed a blend of on-page SEO, social, and PPC to connect Jorvik with the people they help most – active older adults with a love for cycling.
Brand
Their brand idea ‘Freedom awaits’ captures Jorvik’s mission and the main motivation of their audience, opening the door to a world of adventure and three-wheeled fun.
Tech
We built their site with the ability to launch in new languages quickly, with a robust design system and easy to use backend that makes scaling and content population simple.
Creating a smooth journey
We added multiple payment gateways to enable their customers to pay in their preferred currency, and integrated advanced analytics and tracking to create a smooth, stress-free checkout process.
Support at home and overseas
A support retainer allows us to monitor their website in five European markets and engage with their community – while they focus on what they do best.
RESULTS
49%
Increase in monthly revenue over the last two years
RESULTS
95%
increase in monthly visibility over the last two years
RESULTS
28%
increase in monthly traffic over the last two years
“Zeal’s work has been nothing short of transformative for our business. Their expertise has taken our brand and online presence to the next level.”
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