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Jorvik Tricycles. Gearing up for growth with Jorvik Tricycles

Jorvik Tricycles are on a mission to bring the joy and freedom of cycling to everyone. Their adult tricycles make it possible for people of all abilities to explore the outdoors.

Back on the saddle

Jorvik came to us with a brilliant product and global ambitions but needed a better understanding of their customers and a plan to reach them. Our challenge was to create a bold new brand, website, and digital-first strategy to help them help more people get back on the saddle.

A brand born out of love

Stuart Walker loved to cycle. But after his Alzheimer’s diagnosis, two wheels were no longer an option. Disappointed with the lack of options, his son James decided to take things into his own hands.

And Jorvik Tricycles was born. This story of one family’s hardship inspired us to create a brand that captured the life-changing freedom and the world of adventure that awaits.

Accessible in every way

Accessibility for Jorvik is in their DNA, so we introduced a new logo and colour palette to reflect that – in line with AA Web Content Accessibility standards.

Pushing the brand further, a new pattern, inspired by contour lines on a map reinforces their go-anywhere capability.

The little things

So often brand guidelines go unused, so we equipped their support team with the bits and pieces they’d actually need to delight and inspire customers the Jorvik way.

From York to the world

To accelerate Jorvik’s global ambition we built a site that could launch in new languages quickly, thanks to a robust design system and easy-to-use backend that makes content population simple. Now in five European markets, we agree the journey has only just begun.

“Zeal’s work has been nothing short of transformative for our business. Their expertise has taken our brand and online presence to the next level.”

Founder, Jorvik Tricycles