Social media is constantly evolving, and it can be hard for businesses, especially start-ups, to keep up with the latest trends. Staying on top of these trends can be crucial for the success of your business, as it allows you to reach and engage with your target audience in new and innovative ways.
Here are some upcoming social media trends that start-ups should keep an eye on:
The rise of AR and VR
As Meta continues to build their Metaverse, we can expect to see an increase in how brands and consumers interact and create using AR and VR. Pinterest are also working on providing new tools to give businesses the ability to show their products in real-world spaces. Start-ups can utilise this trend by joining in on TikTok and Reel trends that use AR filters.
The importance of video content
Video content has been on the rise for a while now, and it’s not showing any signs of slowing down. According to Colormatics, 72% of People Prefer Video vs. Text when learning about a new product or service. Live streaming, short videos on platforms like TikTok, and video ads on social media are all effective ways for start-ups to reach and engage with their audience.
The growing influence of micro-influencers
While big-name influencers can be effective in promoting your business, they can also be expensive. Micro-influencers, on the other hand, are smaller social media personalities with a niche following, who can be more affordable and just as effective in promoting your products or services.
The increasing use of social media for customer service
Social media is no longer just a platform for promoting your business; it’s also a place where customers can go to ask questions, leave reviews, and get support. Make sure you have a presence on social media and that you’re actively monitoring and responding to customer inquiries and concerns.
By keeping an eye on these trends and finding ways to incorporate them into your social media strategy, start-ups can effectively utilise social media to reach and engage with their target audience, ultimately helping their business grow.