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Fenetic Wellbeing. Making mobility personal with Fenetic Wellbeing

Fenetic Wellbeing is a personal mobility retailer based in Yorkshire. Founded in 2009, the company has helped over 500,000 people live independently and love later life.​​


After success on eBay and Amazon, founders Tom and Graeme felt that their website was lagging – so Zeal came on board to help.​


We worked with Fenetic to develop their brand and scale their website. Together we built a roadmap to becoming a household name.


  • Brand strategy
  • Website design & development
  • SEO
  • Digital PR
  • PPC
  • Organic & paid social
  • Illustration & animation
  • Copywriting
  • Conversion rate optimisation
  • Analytics & tracking


We created an extensive PPC, digital PR, and link-building strategy, with the goal of making Fenetic the most recognisable name in personal mobility.


The mobility industry had a reputation for cowboy traders and forceful sales tactics. So, we built their brand strategy around the three core traits – personal, honest, and fair.


We built a scalable website and simplified the UI to make it more accessible to people with disabilities and easier for Fenetic’s team to update.

Recognised by Which?

Our efforts to make Fenetic a mainstay on Google’s first page led to the brand becoming a Which? Trusted Trader with no less than three Best Buy Awards.



Year on year increase in annual revenue for the last three years



Year on year increase in return on ad spend for the last 3 years



Increase in monthly traffic over the last three years