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Fenetic Wellbeing. Making mobility personal with Fenetic Wellbeing

Fenetic Wellbeing is a personal mobility retailer based in Yorkshire. Founded in 2009, the company has helped over 500,000 people live independently and love later life.​​

challenge

After success on eBay and Amazon, founders Tom and Graeme felt that their website was lagging – so Zeal came on board to help.​

Solution

We worked with Fenetic to develop their brand and scale their website. Together we built a roadmap to becoming a household name.

SERVICES

  • Brand strategy
  • Website design & development
  • SEO
  • Digital PR
  • PPC
  • Organic & paid social
  • Illustration & animation
  • Copywriting
  • Conversion rate optimisation
  • Analytics & tracking

Marketing

We created an extensive PPC, digital PR, and link-building strategy, with the goal of making Fenetic the most recognisable name in personal mobility.

Brand

The mobility industry had a reputation for cowboy traders and forceful sales tactics. So, we built their brand strategy around the three core traits – personal, honest, and fair.

Tech

We built a scalable website and simplified the UI to make it more accessible to people with disabilities and easier for Fenetic’s team to update.

Recognised by Which?

Our efforts to make Fenetic a mainstay on Google’s first page led to the brand becoming a Which? Trusted Trader with no less than three Best Buy Awards.

RESULTS

35%

Year on year increase in annual revenue for the last three years

RESULTS

24%

Year on year increase in return on ad spend for the last 3 years

RESULTS

15%

Increase in monthly traffic over the last three years