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Gym King. A heavy-lifting app for Gym King

Gym King is a destination where fashion & fitness collide – growing from humble beginnings to a lifestyle brand serving over a million customers across the globe.

Strength to strength

After building a formidable online eCommerce brand, Gym King wanted to create the same slick shopping experience on mobile.

We set about building an app that could engage their community on the go and bring Gym King to callus hands everywhere.

Push it real good

To keep customers coming back, the app makes full use of push notifications, with Apple and Google Pay integrations for an even smoother checkout experience.

Making life easier for Gym King’s team, both the app and website work in sync – so they can roll out changes from the usual place without additional work.

Any elements that can’t be edited on Shopify are editable through the app’s bespoke CMS.

Content is king

Future content plans for a mobile PT hub meant that the app had to accommodate functionality outside of eCommerce, with the capacity for memberships and subscription services as the brand grows.

GymKing academy

To bring brand ambassadors on board we created a landing page that made it easier to apply than ever. This push attracted over 400 signups on the first day.