Whether you’re an aspiring fashion blogger or you’ve already made a start, be aware that you’re taking on a competitive space. Do it right and you can gain a following, inspire others with your style and – if you’re lucky – make a living from your blog.
There’s no set formula for success, but if you want to make the most of being a fashion blogger, it’s well worth having a plan in place.
Find your niche
The first question to ask yourself is: how is my fashion blog different? You should start your blog for a reason and keep this is mind, so you don’t just become another run-of-the-mill fashion blogger. If you want to rise above the general melee then you’ll need a USP or Unique Selling Point for your blog.
For new bloggers, doing something different is key to standing out from everyone else. That’s why finding a niche can be so helpful. We don’t necessarily mean you need to have peculiar taste in clothes (although if you do, then great!). It could simply mean that your blog has a unique purpose – for example, do you have a fresh point of view? Can you present your content in a different way? Do you have a compelling and original theme? Are you writing a fashion blog for disabled people or plus-sized women? How about fashion trends inspired by the music industry or youth culture?
Take your time to define your niche and always remember how it makes you stand out. And don’t forget to check out the competition too, so you know exactly what you’re trying to beat.
Chloe Pierre is an amazing example!
Master social media
If you want to be a successful blogger then it certainly doesn’t hurt to have a healthy obsession with social media. From checking out the competition to building brand recognition among your followers and those who merely stumble across you online, a social media presence can make or break your fashion blog.
You can find your platform of choice – or you could even cross-promote your new blog posts on Twitter and Instagram, and share your day-to-day life on Snapchat. It’s up to you to find the tools that work for you. To maximise exposure, make sure you keep an eye on the top fashion hashtags. It’s a simple way to track trends in the fashion world. If any of them are particularly relevant to your fashion blog, you could even create timely content and really use it to your advantage.
Because it’s such a visual platform, you should make Instagram your new best friend. As well as providing another platform to showcase your style, it’s yet another opportunity to share your latest posts or attract new readers.
Create high-quality content
You know what they say – content is king. And it’s no different in the world of fashion blogging.
Whether you’re posting content directly onto your blog or your social media streams, producing amazing content is key. Striking visuals are one of the most important elements of a successful blog – so it’s essential to sharpen your photography skills. Make sure your camera or smartphone takes great shots, and it could even be worth investing in photo-editing software to make your images really pop. Don’t overdo the fun filters, though – they can trivialise your content and pictures and end up diluting your brand.
Never underestimate the importance of consistent content. We mean this in terms of creating style that you become recognised for, as well as ensuring you post on a regular basis. With so many fashion blogs out there today, a half-hearted approach won’t get you anywhere.
MariaJBlogs is a prime example of captivating content!
Understand your audience
Who’s your fashion blog for? Do you know your audience? How do they interact with you? Never forget – when it comes to online success, there’s an element that’s analytics-based. This means you need to take a strategic approach if you want to maximise success.
Make sure you know exactly who your audience is and what they want to hear – give people a reason to care about what you do. Always ask yourself who you’re talking to and what your audience want from you. It could be useful to create an in-depth customer profile, so you can have this in mind when creating your content.