In the spirit of London Fashion week, we have decided to create our very own list of the top fashion micro-influencers that we think are worth a follow in 2017.
The way fashion brands connect with their consumers has changed a lot over the years. It has moved from solely relying on magazine fashion experts, to collaborating on social media with influential fashion consumers and embracing the broader interests of micro-influencers online.
Whether it’s straight from the runway or high street, people turn to all manor of micro-influencers for style advice, inspiration and fashion tips. Micro bloggers or influencers have smaller but more loyal and meaningful followers with followers ranging from 1,000 to 10,000, and whilst being a micro-influencer might be seen as a negative thing – it’s actually very positive when you work with a number of micro bloggers & influencers collectively. Micro-influencers build more genuine trust, they very often take more time to leave comments and strike up meaningful connections with their followers.
Here are 7 of our favourite fashion micro-influencers:
With her simplistic and pretty feed, Eboni’s Instagram is well matched with her YouTube channel, if affordable stylish hacks are what you’re looking for – Eboni is your girl!
Writer, model and photographer Ron documents her style in such a remarkable way, she is very different from your average fashion micro blogger – if you don’t believe us, take a look yourself!
From her monochrome theme to her stylish flat lays, Helen is a fashion micro-influencer worth looking out for. Not only does her content inspire us to up our style, it’s aesthetically pleasing.
The gorgeous Rebekah is a successful micro-influencer who has recently been noticed by big brands such as Missy Empire which just proves to show, you don’t need hundreds of thousands of followers to achieve great things in the world of blogging.
Chloe is more than just your average plus size micro-blogger, she is the queen of versatility. With her looks ranging from glitz & glamour’s to edgy streetwear, she is one to keep an eye on!
Charlotte, the lovely lady behind www.lurchhoundloves.com shares her style tips for creating a killer wardrobe on a budget, as well as adding that touch of glamour with designer items worth splurging on.
The gorgeous girls Dom & Lauren a.k.a the stars of ASOS’ #twintuesdays are definitely a pair to keep a look-out for. You know what’s better than one fashion micro-influencer? Two identical fashion micro-influencers! Lauren said
“being a micro-influencer is great! We have lovely followers who only have pleasant things to say & brands trust us to create brilliant content, win win!”
Well, there you have it, our top 7 fashion micro-influencers to look out for! We are very excited to see the type of content they’ll produce during London Fashion Week 2017!
Are we missing someone from the list? Tweet us your favourite micro-fashion influencers! Don’t forget to join our bloggers network!