1. Time and trust
A designer needs time and trust to do truly good work. Allowing them to explore different directions and research the project fully without feeling micro managed and hovered over is an important part of working with a designer.
2. Constructive criticism not vague subjective phrases
Feedback is a necessary step in the design process but many people give their subjective opinion rather than assessing design in relation to the brand and business objectives. When giving your opinion, remember that there are tried and tested reasons why certain colours are used or why specific imagery evokes the desired emotion.
Avoid subjective criticism such as “I don’t like green” or “it doesn’t pop”, whether you like green is irrelevant when it may be the most appropriate colour for your brand and “it doesn’t pop” means different things to different people as what ‘pops’ for you, may not ‘pop’ for them. A better phrase could be “the design doesn’t put enough emphasis on the user getting in touch”.
3. A single point of contact
There are few things worse for a designer than receiving contradictory comments from different people on a project. Arranging for one person to gather and collate the feedback before it goes to the designer speeds up the process and removes the possibility that there are contradictory suggestions that have to be queried before anything gets done.
4. A collaborative process
You know your business and the designer knows design. If a designer says that he’s used a certain colour for a specific reason trust that they know what they are doing. This helps to create a professional bond between client and designer which goes both ways and your opinion will be valued if you value theirs.
5. Don’t say it will take 5 minutes
One of the quickest ways to find yourself on the wrong side of a designer is to tell them it will only take 5 minutes or that you could do it if you just had the software. Owning Photoshop doesn’t make you a designer; the same as owning a pen doesn’t make you a novelist.
6. Be honest
It may sound cliché but honesty is the best policy when it comes to design. By all means be polite, but not saying something bad about the design will only harm you and is likely to derail the project later when the issue is finally mentioned. A professional will be able to take negative feedback, and if they can’t, they have no place in the design world.
Here at Zeal we have happy designers, if you want to know more about our design services then please get in touch!