SEO Jargon Explained, Part 1

May 26th, 2015 in SEO 3 minute read

Search Engine Optimisation can seem a bit mind-boggling if you haven’t come across it before. It is easy to get confused by terms such as tags, bots, robots and sitemap which won’t make it any easier to understand what SEO can do for you and your business.

Here at Zeal we are straight talking and honest with the work that we do, but every now and then we fall into the jargon of SEO. So we’ve put together a list of some of the most common terms thrown around in the world of SEO so you can try and keep up!


What? A backlink is the same thing as a link when we talk about links to a specific site. If there are 4 links pointing to your website, then your website has 4 backlinks.

Why? Links are essential for SEO. A link is like a vote; if an authoritative site links to your site, then they are endorsing you. It’s not all about the amount of links though, but how good they are. The quality of links determines how authoritative your site is in search results.

Outbound links

What? Outbound links are the links that you link to from your site. If you link to from your site, then your site will become one of the backlinks to

Why? Outbound links provide a good user experience on your site. You might need to reference a source of information or direct people to an external page such as your LinkedIn page.

Duplicate content

What? Duplicated content is content that is exactly the same and can be found on more than one place on the web or on more than one page your own site.

Why? Google always tries to show the original source of a piece of content. If you have duplicated content on your site, your site risks not showing up in search results.


What? Sites get crawled by search engine bots to gather information about them. That information is then used to decide when and where a site should show up in search results.

Why? If there is a problem crawling your site then you might not show up in search results.


What? Search engines can only display pages in the search results that have been crawled and indexed.

Why? If you have pages on your site that have not been indexed you could have some SEO issues on your site.

No-index tag

What? A no-index tag is a tag that tells a search engine not to crawl that page. That means that page will not show up in organic search results.

Why? You can use the no-index tag on a page if you don’t want a specific page to show up in search results.


What? Robots.txt tells the search engine what pages they are allowed to crawl on your site.

Why? If the Robots.txt tells the search engine not to crawl specific pages then they won’t show up in search results.

Search engine bots

What? A search engine bot uses links on the web to crawl sites and pages to gather information about them. That information is then used to populate the search results with all the indexed pages.

Why? If your site isn’t indexed it won’t show up in search results!


What? A sitemap is like a map of your site. It helps the search engine bot to understand the structure of your site so it can be easily indexed.

Why? If you have a large site with many pages, a sitemap will make it easier for the bot to crawl your site.

That’s the end of the list for this time! Stay tuned for some more exiting SEO terms explained next week in part two. In the meantime, if you feel you have some other questions about SEO or if you need some help optimising your website, please do get in touch.

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