SEO Jargon Explained, Part 2

June 2nd, 2015 in SEO 3 minute read

Last week we posted part 1 of our SEO jargon explained and now it’s time for part 2! We hope you remember the terms from last round and that you are ready to take on a few new terms to help you in the sometimes complicated world of SEO.

404 error

What? A 404 error occurs when the page you try to go on is no longer there. It basically means that the page you are looking for could not found. It could either be because the wrong address is typed in, or the page you are trying to reach has been deleted.

Why? A 404, or ‘page not found’ error, does not have any direct SEO implications in terms of rankings, however it does create a bad user experience which reduces the chance of someone clicking onto your site.

Alt text

What? Alt is short for Alternative. The alt text is what shows up instead of image when the image can’t be shown. If the image is linked, the alt text will be the keyword of the link.

Why? When your site is being crawled by a search engine bot, they can only read the text, not the images. So the alt text is a way to tell the search engine what the image is. It’s good practice to use alt texts that describe the image. It is also important so that visually impaired people using screen readers get an explanation of what the images are of.

Heading tags

What? Heading tags, or h-tags as they are also called tell the search engine what bits of content on your site is regarded as a header.

Why? These tags used to be more important for SEO than they are now. They are still good to implement so that readers and search engines know what your content is about.

Meta descriptions

What? A meta description is a short description of what your web page is about. You can’t actually see it on the site, but it is the text that usually shows up in search engine result pages and as the short description when sharing a link on social media.

Why? A meta description won’t make your site rank better in search engine results, however a well written description can increase the amount of people clicking onto your site as opposed to a competitor’s site.


What? Keywords can also be called key phrases as they don’t always contain one word. In SEO context a page should include the keywords relating to what the content on that page is about.

Why? If you use keywords in the right way you ensure that search engines will understand what your page is about, giving you good search engine visibility to potential customers looking for what you provide.


What? Rankings are the position where you will show up in search engine results. If you are at the bottom of the first page, you will generally be on position 10 for that keyword/key phrase.

Why? One of the most common ways to measure SEO success is through rankings for a specific set of keywords.

Mobile friendly website

What? A site that is mobile friendly will work as well on a desktop computer as on a mobile phone or tablet.

Why? Mobile traffic is increasing rapidly across all sectors and after Google’s mobile-friendly algorithm update it is essential for businesses to have a mobile friendly website to ensure they are not losing out on organic mobile traffic.

Organic Promotion

What? Organic Promotion is what we call our SEO offering at Zeal. Anything to do with the structure of the site is done by our development team, but everything else SEO-wise is what we call Organic Promotion.

Why? Organic Promotion is about promoting your brand online which creates better search engine visibility. It also generates brand trust, direct traffic and increased social media following and interaction – all things that will make your site more authoritative in search results.

Now you know most of the jargon you can be exposed to when talking/reading about Search Engine Optimisation! If there is anything else you want explaining or if you want us to help you with any of your SEO needs, don’t hesitate to get in touch.

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