On May 4th 2020, Google confirmed via their @searchliaison Twitter account that they’re rolling out a brand new Core Update in May 2020. This is the second Google update of the year following the January 2020 Update.
What does this update mean?
Google very rarely releases specific information on its Core Updates. So, at this moment in time, it’s hard to know exactly what we should be looking for. The most important thing is to react if you see any changes in your website’s traffic or visibility. Positive or negative.
Google regularly rolls out Core Algorithm updates to improve the user experience of its search results. You can see the Tweet from Google below:
The May 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.
— Google SearchLiaison (@searchliaison) May 4, 2020
What’s the best way to react to this update?
As with any Google update, watch your website’s visibility closely for the next few days to see how it affects your traffic. If you notice an increase in visibility, you don’t need to do anything!
If your visibility takes to nose dive, then you need to react quickly to recover it.
Sometimes there’s nothing you can do. You might not necessarily have done anything wrong, Google just focuses on the most relevant and fresh content. Remember that since the last Google update, a lot of content will have been crawled by Google that is now being taken into account.
On their Webmasters blog, Google looked at one way of imagining the thought process that goes into an update:
“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.”
So it’s important to ensure your content is fresh and up to date as possible. Once you put a blog live, go back to it in the future and make sure it’s not left dormant. Update it with new content where necessary to keep it relevant.
Focus on your content
Google regularly preaches how important it is to ensure your content is up to scratch. When writing new content or assessing old content, there are a few questions Google has recommended you ask yourself:
- Does your content provide original (your own) information, research or analysis?
- Does your content properly explain and provide a substantial and informative description of the topic you’re covering?
- Is the content giving insightful analysis or information that is beyond the obvious?
- Is the content fresh and not simply duplicated content from another source?
These are just some of the questions you should be asking yourself when writing content. You can see a fully comprehensive list over on Google’s Webmasters blog.
How can we help you?
If you’re unsure what any of the Google Core Ranking Updates mean for your website or need help with your SEO strategy moving forward, then do not fear. We’re an SEO agency that’s dedicated to keeping you ahead of the game.
Email firstname.lastname@example.org to speak to our team or use the link below to find out about our free SEO audit.