As the world is starting to refind its feet again, with more people using the internet than ever, so for Google, the SEO developments are in full force. Here’s a roundup of what happened in June.
Google starts testing Analytics data in Search Console
Google have begun testing the use of Analytics data in Search Console within the ‘Insights’ section to benefit SEO. This gives search console users a deeper look into the performance of their site and its analytics. This includes features such as page views, average time on page and other features from Analytics.
According to information obtained by Search Engine Land, the data is likely to include:
- Pages views overall.
- Page views of individual pages.
- Average time spend on the site overall.
- Average time spend on individual pages.
- Traffic to your site from organic search versus social versus direct traffic.
- Top referring links from other web sites.
- Newest referring links from other web sites.
- Social media traffic broken down by each site, such as Pinterest, Instagram, Facebook, Twitter, etc.
Google talk about why they rank singular and plural keywords differently
Google’s John Mueller, SEO expert, answered a question posed from a Google user asking why Google rank singular and plural keywords differently. The question specifically was as follows:
“One of our clients the keyword is garden shed Sydney and garden sheds Sydney.
Now, for garden sheds Sydney, the category page, the garden shed category page ranks in Google.
But for the singular form garden shed Sydney, one of the blog posts is ranking on Google instead of the category page.
Why is this different? Both keywords are the same, just singular and plural.”
Mueller confirmed that his response was in general and not just about their clients specific website. Here is his response:
“…we would see those queries as being different… And when we see them as being slightly different, then we might think that one or the other of these pages makes more sense to show.
So usually with singular and plural, we do recognize that they’re synonyms, more or less.
But we also recognize that maybe there’s something kind of unique to one of them or to the other one.
Such as, if you’re looking for a plural maybe you’re looking more for like a list or a comparison page or maybe a category page of different kinds of these items.
So that’s something where our systems try to take that into account and it can result in slightly different results being shown for one or the other.”
So from this, it seems Google are using the plural results because they’re assuming that the user is searching to find a comparison of a sites or a product. Whereas if it’s in the singular they’re searching for something more specific. So this explains why the user who posted the question was ranking for their category page from a plural search term.
Guidance offered by Google around YouTube search
Google has produced a new resource to explain just how search in YouTube works, answering commonly asked questions. They created a new website called How YouTube Works which gives users in-depth insight into all the tiny components that go into the YouTube platform. Here are some of our key outtakes:YouTube Search Ranking – Their search ranking system sorts through around 500 hours of uploaded content every minute to find the most relevant search terms for that video to rank for. They use three key elements to decide:
- Relevance – Factors such as title tags, descriptions and the video itself.
- Quality – Expertise, Authority and Trustworthiness (EAT)
- Engagement – This includes things like watch time as well as other engagement signals.
Raising Authoritative Sources – YouTube tends to learn towards ranking videos that come from authoritative sources. This includes things like news, medical and politics sources.
Recommendations – Finally, a big opportunity is to appear in users recommendations. This takes into account things like history, location, time of days alongside a number of other factors.
Bing launch site scan tool to test sites for technical issues
Bing have confirmed that they have launched a site scan tool to test sites for any technical issues. This gives site owners an easy way to scan their site for any issues or errors that may exist on site. This could help make websites more search friendly and user friendly.
Bing are launching this tool as an upgrade to their webmaster’s tool. It’s easy to access and can assist with improving website performance.
To start a new scan, log into Bing Webmaster Tools and click on the new Site Scan feature.
You will be greeted with a number of fields that you need to fill out and they are as follows:
- Scan Name: Enter a unique name that you’re likely to remember for your scan.
- Scope: This determines the boundaries of your scan.
- Website: This is where the tool will crawl your website.
- Sitemap: Select this if you want to scan a sitemap.
- URL List: Choose this option if you want to specific number of URLs.
- Limit scan to: Enter the maximum number of pages to be scanned. You can crawl a maximum of 10,000 pages per month.
- Communication: Choose whether you want updates from the scan sent to your email address.
Google adds ClaimReview or Face Check schema support for images
Google have announced that they’re starting to support the ClaimReview and Face Check schema markup for Google Images. They have stated:
“Starting today, we are surfacing fact check information in Google Images globally to help people navigate these issues and make more informed judgments about what they see on the web.”
This helps to ensure that the images people see on Google Images are accurate to their search. If an uploaded image has a fact check label on it, it’s Google’s way of informing users the image meets Google’s criteria and is using ClaimReview schema.
You will notice under images there may be a “fact check” label underneath the thumbnail image. Then, when the image is clicked on, you’ll see a summarised view of the fact check that appears under the web link. Google added further comment to the news saying:
“These labels may appear both for fact check articles about specific images and for fact check articles that include an image in the story.”
As we return to the norm, let’s look to grow your business
If you’re unsure what any of these changes may mean for your website or need help with your SEO strategy moving forward, then you don’t need to worry. We’re an SEO agency that’s dedicated to keeping you ahead of the game.
If you would like to speak to us about your SEO strategy, send us an email firstname.lastname@example.org to speak to our team.