One month ago, I started at Zeal and entered the world of SEO. Before starting at Zeal my only encounter with SEO was in a previous role where I was mainly writing content and only slightly dipping my toes into the particulars of SEO.
Aided with a degree in advertising and marketing and plenty of content marketing experience, I was excited to get started on this new digital journey. I’ve always had a particular interest in SEO, and I’ve always thought of it as one of the most powerful and valuable marketing practices there is, and so when the opportunity arose at Zeal I had to grab it with both hands!
Even though I have only been here for a month, I have learned a lot! So, here are the 6 things I’ve learned in my first month in SEO:
1.Learn by doing
When I started at Zeal, I was so keen to consume as much SEO-based information as possible, whether that be through online courses or from books. Even though these are great ways to learn, and I would recommend them wholeheartedly, I quickly learned there is nothing better than learning by doing.
I took what I knew from my degree, my previous role, and my time online learning and threw it all into getting started with my tasks. You can read for hours about keyword research and outreach, but if you don’t carry out these tasks for yourself, then you will never know how to make it happen.
So, a big tip if you are starting a new role in SEO is to just start! You’ll likely make some mistakes along the way, but you know what they say, mistakes are lessons in disguise.
2. Make time to keep up with relevant news
When you start a new role it’s easy to bury your head in the tasks you’ve been assigned, but it’s really important to carve some time out of your day to keep up to date with industry news.
In doing this, you’ll find it much easier to have conversations with people in your team and you’ll learn a lot about the industry along the way.
Some of my favourite sites and social media follows for digital marketing and SEO news include Marketing Week, Campaign, Search Engine Journal and The Drum. Whether it’s a quick 5-minute scan on my lunch or a read of a few articles on my train journey into work, I always fit some time into my day to find out what’s happening in the world of SEO.
3. Content and SEO work together
This is something I’ve always known but I’ve never put it into practice consistently. Content is king and SEO is its Queen. Without SEO, a piece of content will never reach its full potential for driving traffic. As Campaign Executive, I have learned that most pieces of content can benefit from outreach, and the aim should be to gather as many good quality links from relevant domains with good authority as possible.
4. Put yourself in the audience’s shoes
When creating a piece of content or when thinking about an asset our creative team could put together, I’ve learned to always ask myself, who would care? Why would they care? These two questions help me come up with content that I know will truly give value to people.
5. SEO is an ongoing process
There is no endpoint to SEO, it’s an ongoing process that needs nurturing. You won’t see immediate rankings on the first page of Google or see links streaming through to your website straight away, but if you take the time to care about your long-term SEO strategy, those organic and earned links will start to build, and you’ll start to see improvements in your rankings and traffic.
6. Zeal is awesome
Working at Zeal for the past month has been amazing. It’s been a strange one starting a new job in the middle of a pandemic, but the Zeal team have been so welcoming and friendly, I couldn’t have wished for a better team to join.
Working in Leeds City Centre has also been a huge change for me, but I love the hustle and bustle of city life (although there isn’t too much of that right now, as so many people in the centre are still working from home!).
So, there you have it, the 6 things I have learned in my first month of SEO! SEO isn’t easy, and it isn’t just about keyword research, it’s a continuous process whereby if done with care, will reap you positive earned results.
Not only have I gained so much valuable knowledge about SEO, but I’ve loved working with the SEO team here at Zeal and I’m looking forward to the month ahead!