How we successfully launched Page & Cooper’s Autodromo Monoposto watch on social media.
Social Media is a fantastic way to launch your products, but don’t just take our word for it, because the stats from our Monoposto launch speak for themselves:
So how did it happen?
Our client Page and Cooper wanted to give The Autodromo Monoposto Chronograph, a high-end driving wristwatch, maximum exposure in the UK.
Three weeks before launch day, we shot a 12 minute video review of the watch for YouTube, featuring high-end product footage and photography. We penned a detailed blog post and enticing sales email, then produced several engaging posts to get the word out on Facebook, Instagram, Pinterest and Twitter.
Facebook posts were targeted to a specific audience of UK based watch enthusiasts, to ensure we reached the target market effectively and efficiently.
Launching a product anytime soon? Ask team Zeal how social media can work in your favour.
Social Media channels are used by members of your target audience every day, don’t miss the opportunity to engage with them!