Photos, videos, blog articles – post anything to your brand’s Facebook page and you’ll get a little blue button in the bottom right corner saying, ‘boost post’. Here’s why you should almost always click it within 24 hours…
1) 84% of your Facebook fans don’t see your posts
Just 16 people might see your Facebook post if you have 100 fans. But you can pay to reach more of your own followers. Just boost your best content to ‘people who like your page’ or ‘people who like your page and their friends’, and it’s guaranteed to appear in more news feeds – giving your post a higher chance of being read, ‘liked’, shared and commented on.
2) Unboosted posts perform half as well as before
Organic reach fell by a whopping 52% in 2016, so your unboosted Facebook posts will be seen by half as many people and your engagement could plummet. Boosting your content is the only fix. Why? Well, Facebook users and pages like yours publish more than 30 billion pieces of content every month and news feeds can’t show everything – so Facebook prioritises posts by people’s friends and family above business accounts.
3) Winning new admirers is a whole lot easier
Want to reach new people who are likely to be interested in your brand and content, but who don’t follow you on Facebook yet? Boost to ‘people you choose through targeting’. Whether you’re running a promotion or starting your Facebook page from scratch, target users based on where they live, what they’re interested in, their age and gender to get the most ‘likes’, shares, comments and followers for your money.
4) You’re more visible in news feeds
Boosted posts appear higher in a user’s newsfeed, increasing the chance of them seeing and engaging with it and your brand.
5) It costs you as little as £1 a day
The higher your budget, the more people your Facebook post will reach, but you don’t have to dig deep to reap the rewards of boosting your most successful content within 24 hours of publishing it. Spend just £1 to boost your Facebook post for a day, £7 to boost for a week or £14 to boost for a fortnight. Alternatively, select your own end-date.
6) Boosted posts come with an action-driving button
Tell Facebook users to ‘book now’, ‘shop now’, ‘sign up’ to your newsletter, ‘get directions’ to your event or shop, or ‘send message’ to ask about your services. Boosted Facebook posts come with a call to action button that can drive people to your website or Facebook page, whereas standard posts don’t drive people to take action to this extent.
Remember, a boosted post is an advert that’s quick and easy to create. Yes, 65 million local businesses have a Facebook page, but only 4 million of them are actively advertising, so boosting your best Facebook posts will help you build a large and highly engaged community.