Facebook Live allows Facebook users to seamlessly publish a video livestream to anyone in the world. Launched in April 2016 Mark Zuckerberg said “we’re launching Facebook Live for everyone –to make it easier to create, share and discover live videos.”
As well as being a great tool to build your brand by increasing reach and engagements; Facebook Live can add that much needed diversity within the social content that you are publishing. In this blog we will discuss how it works and how you could use it.
Why Should You Use Facebook Live?
A study done by Biteable in their video marketing Lab highlighted the benefits of using live video over regular video content. From a series of tests where they compared the reach of longer video uploads to live videos they showed that there was a large difference between the engagements and impressions from each.
In terms of reach, their live content gathered a reach of 2586 on average compared to 1346 for video content. Likewise, there is a similar difference between the number of engagements received with 469 on the live videos compared to 28 on video content.
It’s important to understand that if you schedule a live video Facebook will put out a post notifying followers of the proposed date. You can then make sure to put content out leading up to the event so that your followers have every chance of being aware of it and attending.
How to Set Up a Facebook Live
As with most Facebook tools, setting up a Facebook live is a fairly intuitive thing to do. But the main thing that you need to make sure you have is good stable internet connection. Without that, the quality will be bad and you could potentially drop out halfway through a sentence. Once that is sorted you can crack on with setting it up.
To schedule and stream a live broadcast you can do this by using Facebook Live Producer, this is a piece of software which allows you to make your livestream the best it can be. Through this you can connect high quality equipment allowing you to produce professional standard streams and also schedule your livestream up to a week in advance.
When Could You Use Facebook Live?
Recently we ran a Facebook livestream with one of our clients which involved a live beekeeping session, This was a multicam set up of 3 cameras which was then streamed through Facebook Live. If you would like to see an example of what you can create through Facebook live with professional equipment then take a look at our live beekeeping lesson below.
If you want to do a more basic Q&A type video with one person talking to a camera then you can do this on your phone by clicking ‘Live’ under the box where you would type a status out and then filling in the relevant information such as title and description.
Facebook Live can be used for all manner of content. From showcasing new products to live streaming events. A good example is from Chester Zoo. Recently due to Covid-19 they had to close their doors to visitors so to keep people engaged in the work they were doing they livestreamed demonstrations and talks about different animals that they have at the zoo and how they were doing.
Posted by Wellington Place Leeds on Wednesday, 17 June 2020
3 Tips For Facebook Live Success
Write a compelling Title and Description
It is important to make sure that you put a clear title and description otherwise people will not know what they are clicking. If you are live streaming about a particular topic have a look at others who have streamed about the same thing and see how they have worded their descriptions and titles.
Engage with your audience
Throughout your live stream it is likely that you will get comments. Make sure that you actually interact with what people are saying otherwise it is likely people will just switch off.
Save the video
Make sure once you have stopped live streaming that you save the video, this will allow you to re-purpose parts of it in social posts.
Overall, it is important to make sure that you are including a variety of content types within your social strategy. It’s also good to remember that if something isn’t working then you can test different things out, it’s okay to make mistakes as long as you learn from them.