Google May Penalise Websites That Aren’t Mobile-Friendly

December 9th, 2014 in Web Development 1 minute read

Google announced recently that they are rolling out a change to their search results. As mobile browsing now accounts for roughly 28% of internet usage, a tag is set to be placed next to sites that are “mobile-friendly”, and it may later affect your website’s rankings.

In order to qualify for the tag you need to ensure you:

  • Avoid Flash and other software uncommon on mobile devices
  • Use text that can be read without the user having to zoom
  • Size the website content to the device’s screen so users don’t have to zoom or scroll horizontally
  • Give enough room around all links so that the user can tap the correct one

It isn’t clear how Google plans to penalize non mobile-friendly websites but as more and more traffic is coming from mobile and tablet devices, it is more important than ever that all your users get the optimal experience no matter what device they are using, and on this, Google appears to agree:

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.”

The Mobile-Friendly Test

Assessing your site against the criteria above is an easy way of seeing if your site is likely to get the mobile-friendly tag, but there is also a simple test that will give a direct yes or no answer.

Simply enter your website URL into The Mobile-Friendly Test and if you see this message below, then your site will receive the tag and may in the future receive better search rankings.


Mobile-Friendly Design at Zeal

We approach every project with the user in mind. In order to create the best possible user experience across all devices, we use responsive design, placing a strong focus on functionality ranging from handheld devices to desktop screens. Along with our mobile-first approach this ensures all websites we build qualify for the mobile-friendly tag so all visitors receive an optimal experience and the sites will be well ranked in the future.

If you have any questions about the new mobile-friendly tag or want help ensuring your website qualifies, we are more than happy to help.

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